Social Media Research

Social media research (SMR) ranges from market research methods and opinion research methods to social media data. People use a vast array of social and communications technologies as part of their everyday lives and practices. We examine social media practices through various methodological and theoretical lenses and provide insight into how social media is reconfiguring daily life.


Social Media Strategy

There’s a lot more to engaging in SMM than creating a few profiles and posting a few links. There are thousands of other businesses competing for social media users’ attention, so laying the right groundwork is crucial. We help companies determine the road map for their social media strategy.


Social Media Management

Social media blurs not only the line between advertising and PR, it blends things like brand reinforcement, issues and reputation management, direct response messaging and other tactics, as well. It often “hits” people in a less partisan way than pure advertising and is delivered in places and contexts where people are interacting with one another, allowing your target to amplify your messages like independent media outlets themselves. Social marketing can make advocates out of your brand fans and can amplify the impact of your underlying media messaging.